The story of the Lotika brand

"We bring products from natural materials to everyone who likes local sustainable fashion."

- Katka, chief designer of the Lotika brand

How did it all start?

This is the dress that stood at the beginning of the whole story. I was looking for a linen dress for a summer vacation. The idea was clear - a loose, airy, simple dress made of fine linen from a Czech manufacturer. I couldn't find anything according to my imagination, so a sewing machine came to the fore.

This is how the first beautiful linen dress was created. My daughter was also excited and also wanted them. The only condition was: "mom, they must be exactly the same". And within a few days there was already a second linen dress available. Subsequently, we managed to sell several dresses and thanks to the positive feedback from customers, we decided to continue.

Thus, in 2020, the Lotika brand was born.

First steps

But the beginnings were not nearly as idyllic as we had planned.

We were most troubled by the choice of suitable material. Fabrics bought through e-shops and wholesalers had a lot of problems. Some batches were defective, others had a problem with the stability of the color shades, others were too pilled. Poorly performed sanforization of materials caused size differences in sewn clothes.

That's why we started working directly with weaving mills. After several years of development and gradual modifications, we finally have fabrics whose quality we can rely on. At the same time, we are also sure that we are using materials really made in Europe.

Important milestones

2020 - the first model of a linen dress
2021 - expansion of the women's dress collection by several new models
2022 - start of serial use of custom-made linen fabrics
2022 - new collection of dresses and skirts made of hemp fabrics
2023 - the Lotika brand reached customers in 15 European countries
2023 - new collections of pants, boleros, skirts, T-shirts and bedding
2024 - we now offer the option of individual size adjustments
2025 - ... let yourself be surprised ...

Sustainable natural materials

For us, the basis of sustainability is the use of materials that are environmentally friendly throughout the entire life cycle.

Linen

We sew from quality 100% linen fabrics made in Europe. Custom-made fabrics undergo special mechanical softening and sanforization. This gives them softness and dimensional stability.

Flax is a plant that has been cultivated in our regions for thousands of years. By using flax to make clothes, we are returning to our local traditions.

The main benefits of linen include:

  • durability: linen fiber is stronger than cotton. Washing gradually softens its structure and increases its absorbency.
  • suitable for allergy sufferers: linen fabrics are hypoallergenic, i.e. they do not cause allergic reactions and are resistant to mold and fungus.
  • absorbs moisture well and dries quickly
  • natural origin: linen is 100% degradable and will completely decompose in nature within a few years.

Linen also has its disadvantages:

  • wrinkling: achieving a beautiful smooth effect will make you iron much more effort than with other materials. And it won't last long anyway.
  • dustiness: new linen fabrics release fine hairs. This will disappear after a few washes, so no worries.
  • price: flax processing is technologically demanding and expensive. Moreover, when it is done in expensive Europe, the resulting price of linen fabrics is very high compared to artificial fibers from the East.

Hemp

We sew from quality 100% hemp fabrics made in Europe. Custom-made fabrics undergo special mechanical softening and sanforization.

Hemp is a traditional textile raw material used for thousands of years to make clothes. We can grow and process it directly in Europe.

Hemp is not smoked, hemp is worn!

Local production and local suppliers

We sew in the Czech Republic and try to use as many local producers as possible. We also buy small items such as sewing threads or elastics directly from Czech manufacturers.

How are our linen fabrics created?

The following video will show you how linen fabrics are made today.